“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...

Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully...

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...

A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content...

Facebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with...

Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds...

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...

The campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new...

Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...

Later this month, Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their...

Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...

Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...

Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...

Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will...