Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network,...

It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The...

Yesterday Facebook announced the optional feature “Nearby Friends.” This feature allows users to see Facebook friends that are physically...

Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online...

Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search...

Advertisers can set up and manage Facebook dynamic ad retargeting campaigns through the Perfect Audience platform by connecting their...

Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended...

There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks...

acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off....

announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based...

It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are...

Until today, Facebook campaigns consisted of two things: campaigns and ads. On March 4th, this will change to include another level, the...

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...

changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses,...

While just 15 percent of global Facebook users are in North America, the region accounts for nearly half (48 percent) of the Facebook...

Small business owners don’t typically have the time or resources to design and execute cutting-edge marketing strategies; that’s the way...

Kontagent and HasOffers say they were caught off guard by Facebook’s sudden termination of their Mobile Measurement Program partnerships...

AdExhanger is reporting. According to the report, the app developers that rely on HasOffers and Kontagent for tracking downloads and...

according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data...

Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater...