Even as the IAB reported today that Q3 digital advertising revenues were the highest recorded to date, the industry is in the midst of...

Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for...

Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers...

A new tool in the Facebook ad repertoire may act as a real-time focus group of its 1.35 billion users. According to AdWeek, this new...

One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the...

Erik Johnson, Head of Atlas, speaks at Web Summit 2014 in Dublin, Ireland. “If you gain a young person as a customer, they’ll be your...

One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all...

According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and...

After the recent uproar over Facebook’s real names policy that provided rocket fuel to competing social network Ello, the company...

Facebook introduced a new ad category principally targeting small businesses: local awareness ads. These ads can appear on desktop or...

We knew that Facebook’s expanded ad network was in the works. Well, today Facebook’s “Audience Network” has arrived for more marketers...

This article is part of Marketing Land’s Holiday Retailer series. Here we are on the cusp of the holiday retail frenzy in which every...

Touting its efforts to cut down on spam, Facebook revealed some of its fraud-fighting tactics today — including that it has won nearly $2...

Over the past few months, there have been a variety of stories about how Facebook intends to challenge Google across the internet using...

Denys Prykhodov / Shutterstock.com According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network...

Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new...

U.S. adults will spend 21 minutes a day, 6% of their total time with digital media, on Facebook in 2014, but the social network pulls in...

Roughly one week ago, a few changes slid through the Facebook Power Editor Interface and into the hands of marketers. These changes...

Image source: Unruly Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can...

More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that...