Facebook announced today that it’s giving advertisers the option to include video in desktop app install ads. Previously, video was only...

Advertisers will spend $23.68 billion worldwide to reach consumers on social media in 2015, according to new figures released this week...

Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising...

Facebook’s status as king of the social hill shows no signs of slippage. In 2014, the social network pulled in 75% of total advertising...

European privacy regulators have again criticized Facebook’s privacy policy and reiterated that it violates EU law. That’s according to...

It’s true that the 1.35 billion folks living in China can’t access Facebook, but there are 1.39 billion average monthly users that can....

Facebook CEO Mark Zuckerberg told the audience at the company’s annual F8 developer conference that native ads now account for more than...

A little over a week after announcing its acquisition by Facebook, TheFind has begun notifying businesses about where its new focus will...

Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the...

Facebook has long struggled to get an e-commerce hook to work on the platform. Users spend hours a day on Facebook, but the contention...

Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook....

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in...

Facebook, making it easier to manage advertising campaigns on the go, today launched an ads manager app for iOS devices. The move...

A new report (and below) issued under the authority of the Belgian Privacy Commission concludes that Facebook’s updated privacy policy...

For the longest time, the served impression has ruled the land of online advertisers. In this format an impression is counted whenever an...

Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific...

Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive...

Despite increasing evidence of Facebook’s value to marketers, the company continues face questions about the ROI of its ads. A tool...

Marketers using Facebook for their 2015 Super Bowl campaigns have a new weapon in their arsenal. Facebook announced today a “Big Game”...

There are 2 million General Motors vehicles on the roads that were created with a defective ignition switch that cause drivers to lose...