Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus...

Confidently taking stock of the Facebook environment and appropriately rolling out tactics to best meet strategic goals is an ongoing...

Digital Advertising Report. Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to...

Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According to a BuzzFeed...

The once regaled Like is getting another kick in the shin. Facebook is changing up the way it calculates cost-per-click to an approach...

Facebook announced its 2015 Innovation Competition awards today, giving top “Innovator of the Year” honors to adMixt for its Flightplan...

According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that...

That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook. The future of...

Last September Facebook rolled out Atlas, a mobile ad serving platform that takes aim at the attribution problem — the fact that finding...

Aiming to make it easier for people to fill out forms on mobile devices and for businesses to gather that data, Facebook announced today...

Facebook is working on the next generation of mobile ads. The company is showing mockups of an immersive ad product to marketing industry...

Facebook Advertisers will soon see major enhancements within their ad interfaces. Big improvements are coming that will increase the...

Just like Google, Facebook faces a wave of investigations and potential sanctions across Europe for its privacy policies. A series of...

Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer...

Facebook has launched a handy feature for local business advertisers. Today it added a new call-to-action button for News Feed ads: a...

Last year Facebook launched a carousel format for Facebook ads that helped brands parlay multiple objectives into one ad space. The...

Facebook announced today that app install ads can now include deep links, giving advertisers the option to send people directly to...

Facebook hasn’t launched an official Apple Watch app, but the company considers the device — and smartwatches, in general — an ...

Just over a year ago, Facebook launched “Audience Network”, a mobile ad network that helped extend marketers’ reach outside of Facebook....

Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting...