Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...

Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic...

Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual...

Facebook continues to push the Facebook shopping cart forward. Today, the social network introduced tests of two new e-commerce features,...

Is Facebook listening through your phone to target you with ads? No. But it is listening sometimes for other reasons, and that is causing...

No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help...

It’s Advertising Week in New York City, and Facebook was prepared. The social giant has unleashed a handful of new advertising options...

Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program...

Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company...

Twin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...

Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over...

App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook...

Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of...

After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format....

It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe...

Facebook’s autoplay video ads are coming to the Audience Network. The company announced today that it is giving advertisers using its...

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...

Facebook has reversed a plan to cut off device-level data collection for mobile app advertising campaigns after a revolt by game...