Fahad HFeb 10, 20163 min readFacebook Releases New Video Ad Features, Including Automated CaptionsAs Facebook’s usage continues to skew more mobile, the company has been closely analyzing how behaviors on mobile differ from those on...
Fahad HJan 28, 20162 min readFacebook Now Seeing 100 Million Hours Of Video Watched Daily“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and...
Fahad HJan 28, 20161 min readMobile Ad Growth Of 81% Drove Facebook’s Huge Fourth QuarterIn 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a...
Fahad HJan 27, 20161 min readStudy: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video SurgeA new study from Brand Networks paints quite the rosy picture for Instagram’s ad platform. Instagram’s ad API opened up in August of 2015...
Fahad HJan 26, 20162 min readFacebook Audience Network Opens Up To Mobile WebIt’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social...
Fahad HJan 22, 20163 min readAuto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re InterestedAd retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...
Fahad HJan 20, 20161 min readQ4 Search Spend Up 8 Percent, While Social Ad Spend Rose 50 Percent [Report]Global search ad spend rose eight percent year over year in Q4 2015, while social advertising jumped 50 percent year over year among...
Fahad HJan 19, 20161 min readFacebook Lead Ads Get More Features & Come To DesktopFacebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a...
Fahad HJan 13, 20162 min readFacebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance...
Fahad HJan 12, 20161 min readReport: Facebook Audience Network Testing Expansion Into Mobile Web AdvertisingFacebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report....
Fahad HJan 7, 20162 min readAs Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private MarketplacesFacebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...
Fahad HDec 17, 20152 min readGoogle: Demographics Not As Good As Intent (Search) For Mobile Targetingmama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...
Fahad HDec 10, 20151 min readFacebook’s Cost Per 10-Second Video View Ad Option Is Now Available GloballyAdvertisers concerned that a three-second video view on Facebook isn’t enough to get their message across can now explicitly ask for...
Fahad HNov 20, 20151 min readFacebook & Instagram Now Offering Ads Targeted At Holiday ShoppersLast minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new...
Fahad HNov 11, 20153 min read2016 Facebook Advertising Preview: 4 Trends To Act OnFacebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...
Fahad HNov 5, 20152 min readFacebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In AdsFacebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small...
Fahad HOct 29, 20152 min readFacebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBsToday, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called...
Fahad HOct 22, 20151 min readFacebook Report: Carousel Ads Grew 55% In Q3, Advertiser Budgets Were Up 16% Over Previous QuarterA new global benchmark report from Nanigans, an advertising automation software company, takes a look at global trends across various...
Fahad HOct 19, 20152 min readFacebook Looking To Partners To Extend Reach Into Small Business MarketThis past week, Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact...
Fahad HOct 15, 20152 min readFacebook Launches Small Business Solutions Partner Program With AdRoll, Constant ContactOn Thursday, Facebook launched a new marketing partner track specifically aimed at providing small business solutions. The specialty...
