As Facebook’s usage continues to skew more mobile, the company has been closely analyzing how behaviors on mobile differ from those on...

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and...

In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a...

A new study from Brand Networks paints quite the rosy picture for Instagram’s ad platform. Instagram’s ad API opened up in August of 2015...

It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social...

Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...

Global search ad spend rose eight percent year over year in Q4 2015, while social advertising jumped 50 percent year over year among...

Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a...

Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance...

Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report....

Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...

mama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...

Advertisers concerned that a three-second video view on Facebook isn’t enough to get their message across can now explicitly ask for...

Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new...

Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...

Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small...

Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called...

A new global benchmark report from Nanigans, an advertising automation software company, takes a look at global trends across various...

This past week, Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact...

On Thursday, Facebook launched a new marketing partner track specifically aimed at providing small business solutions. The specialty...