An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dol
Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB...
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How to run a conversion-focused Facebook Ads campaign
1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...
Facebook is getting closer to putting ads in Live videos
Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay...
Where Instagram and Facebook advertising converge and where they differ
tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...
Report: Facebook signs major deals for its live streaming service
Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document...
Facebook makes it clearer when an Instant Article is an advertorial
You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some...
How Facebook turned an end-to-end ad tech strategy on its head
Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...
Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...
Facebook is putting maps in ads and will measure store visits
Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you...
Facebook tests desktop Pages redesign that drops right-rail ads
After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that...
Facebook plans to close LiveRail ad exchange to focus on Audience Network
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
Facebook expands Audience Network reach beyond just its users — to everyone
Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...
Facebook to sunset FBX desktop retargeting in favor of mobile capabilities
LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Twitter, like Facebook, adds old-school elements to its mobile ad network
Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...
Facebook brings its brand-friendly video ads to its ad network
If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...
How Instagram is winning brands’ video budgets despite “controversial” sales strategy
Neirfy / Shutterstock.com Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone...
Facebook brings its retargeted ads to Instagram, travel brands
tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...
Experian launches PII-matching audience targeting platform to reach 85% of the US
Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...
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