Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB...

1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...

Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay...

tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...

Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document...

You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some...

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...

Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you...

After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that...

Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...

Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...

LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...

Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...

Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...

If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...

Neirfy / Shutterstock.com Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone...

tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...

Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...