Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom...

Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new...

Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a...

Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad...

Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from...

The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...

Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...

Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the...

Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available...

Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access...

Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience...

Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users...

Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security...

Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an...

Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...

Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...

Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts...

Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...

Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first...

Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...