
Q3 Reports: Facebook continues to see significant ad spend growth
Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data...

Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return...

Bazaarvoice adds ad targeting platform based on consumer intent
Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or...

Facebook will rank Audience Network publishers’ ad slots, price them accordingly
If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...

How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...

Facebook tests ads in Groups, potentially easing ad load issue
More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....

What brands should know about Facebook’s new and upcoming average watch time metrics
You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...

Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...

Instagram now has more than 500,000 active advertisers
A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...

Facebook wants to show brands how its ads measure up against TV, others
On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...

Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...

Google, Facebook, IAB & major brands form Coalition for Better Ads
As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...

4 solutions to dial in your Facebook attribution
Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

Facebook Messenger adds buy button, native payments and links bots to Facebook ads
Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

Facebook Lookalikes go global with new update
Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new...

Facebook makes it easier for brands to cross-post videos produced by publishers
Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...

Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...

Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...