Breaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless...

Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data...

A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return...

Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or...

If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...

Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...

More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....

You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...

Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...

A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...

On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...

Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...

As ad blocking has become a bigger threat to the digital advertising industry and the publishers that rely on it, there has been talk...

Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new...

Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...

Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...

Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...