If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the...

Facebook has suffered a significant black eye after three revelations in recent months that the company has been misreporting some of the...

tanuha2001 / Shutterstock.com Twitter is phasing out its lead generation ad format that brands could use to request people’s names,...

Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly...

According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying...

Do no evil. Make the world more open and connected. These have been Google and Facebook’s respective tag lines or mantras, if you will;...

Under pressure from activists and lawmakers, Facebook moved recently to prohibit using its “Ethnic Affinities” targeting in conjunction...

Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...

Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...

In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...

There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...

With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages...

Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its...

A lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016,...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...