officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

tanuha2001 / Shutterstock.com Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might...

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...

Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...

Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s...

One of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the...

Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...

Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...

For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to...

Twin Design / Shutterstock.com Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog...

Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook...

Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...

Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...

It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence....

All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...

The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...

Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially...

If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new...

Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.”...

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...