Facebook announced its beta for ads in Messenger is expanding to all markets, meaning the big ads can pop in the message feeds of the...

Just because Facebook has disclosed 10 measurement errors since last September doesn’t mean the company is shying away from providing...

When you watch TV with the people you live with, you see the same ads. Soon that may also be the case when you check Facebook. Facebook...

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a...

Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...

One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite...

Facebook’s Instant Articles format is supposed to be a better, faster version of the web’s standard article page. Now it’s adding what...

Publishers have shown that people viewing Instagram Stories are willing to swipe up to visit a site. Now it’s time to see if that’s also...

Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its...

Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest...

Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...

Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook...

To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on...

Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement...

Facebook is looking to eradicate any semblance between people’s news feeds and those spammy “recommended articles” boxes littering the...

Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such as CRMs, POS or call...

For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can...

Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow...

The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends...

I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...