Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...

Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites...

Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad...

Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number...

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly...

Facebook is curtailing the types of organic posts that Pages can convert into ads as it looks to make the purpose of its ads more...

A week after Facebook revealed its upcoming video service, Watch, to compete against Google’s YouTube, as well as streaming and...

After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...

Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores....

Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting...

Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising...

A couple of years ago, Facebook rolled out an ad format tailored to retailers looking to retarget people browsing their e-commerce sites....

Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a...

Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the...

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If...

This article has been updated to include more examples since it was first published on October 27, 2016. Yes, a lot has been written...

Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist....