Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will...

Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely...

Facebook wants to make more money from Messenger, and the company is willing to share some of that money with developers to get them to...

Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action....

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta...

Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network...

The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users...

For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to...

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...

For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...