New Year’s resolutions typically adhere to some form of self-improvement. People pledge to stop smoking, stop drinking soda, stop...

If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...

The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse —...

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...

Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports....

Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...

Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...

Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those...

Over the past year, Facebook’s advertising business has been derided for many reasons. For being used by Russian entities to attempt to...

The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

Facebook wants to grease the car-buying process. On Thursday Facebook tuned up two of its ad products for auto brands looking to get...

Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make...

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th...

Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine. Before...

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s...

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based...