
Instagram expands shoppable organic posts to 8 more countries
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within...

Facebook introduces ‘store sales optimization’ and other ad improvements for retailers
Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of...

Forecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expense
According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...

Facebook pilots program to help creators build advertiser relationships & drive fan engagement
Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program...

Facebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effort
In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...

5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...

No, we can’t say Facebook CPMs are up because of the News Feed change
It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in...

Facebook unveils Trip Consideration for travel advertisers
Facebook has announced its ad platform will now offer an optimization option called Trip Consideration, which will target users who are...

Facebook to use US mail to try and prevent future election meddling
Last week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...

Facebook’s fight against spam and clickbait and what it means for advertisers
It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...

Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, els
In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...

Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not
Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...

Instagram tests Facebook’s shoppable Collection ads
Instagram is looking to step up its status as a digital showroom for retailers. The Facebook-owned photo-and-video app has begun a test...

Instagram triples length of Story ads with carousel format
Instagram is looking to make the ads in its Stories feed better equipped for brands to tell stories. Instagram is rolling out a version...

Facebook will ban all ads promoting cryptocurrency
Facebook is willing to take a hit to its wallet to make sure its users don’t. Facebook will ban all ads promoting cryptocurrency in an...

Survey: Amazon, Google top SMB ‘Trust Index’
Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores...

AdStage makes the shift from ad management to campaign analytics & automation platform
AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...

How Facebook’s video ads’ watch time compares across formats
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the...
























