“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...

Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he...

Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...

Unlike Boston sports fans, Twitter needs a win. The company has suffered four consecutive quarters of ad revenue declines and the recent...

When you’re in startup mode, awareness is everything. And event marketing combines awareness with message testing, audience...

lazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...

As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the...

Even as digital media has exploded, live marketing events continue to thrive. This week, Toronto-based Limelight Platform announced it...

the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate...

rise of big data in recent times has brought about a revolution in how marketers must work. While data’s empirical evidence has allowed...

The 2015 Rugby World Cup is underway, with 20 nations from around the world competing over the next six weeks to become the world...

If Don Draper popped up at the Cannes Lions conference this year, he’d find himself dreadfully out of place. Draper, the prototypical ad...

Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...

On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits...

Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns...

This week, NBC rolled out its big plan to make the Super Bowl available via a free live stream to tablets and desktops — including the...

It wasn’t quite a Super Bowl, or even a super night of witty real-time marketing but college football’s national championship game Monday...

We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an...

The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and...

Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The...