Editor’s note: Because building your audience continues to be the cornerstone of content marketing, we’ve updated this post. Next to Buy...

Editor’s note: Because building your audience continues to be the cornerstone of content marketing, we’ve updated this post. Next to Buy...

Because email marketing continues to be the backbone of a successful content marketing program, this article has been updated. Think of a...

Because email marketing continues to be the backbone of a successful content marketing program, this article has been updated. Think of a...

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...

At least a couple of times every week for the last six months I have been asked pretty much the same question everywhere I go. Whether...

At least a couple of times every week for the last six months I have been asked pretty much the same question everywhere I go. Whether...

Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...

Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...

Let’s get right to the point. This article is gonna hurt. Why? Because this article is about the No. 1 mistake you and your business are...

Let’s get right to the point. This article is gonna hurt. Why? Because this article is about the No. 1 mistake you and your business are...

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the...

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the...

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook,...

In this episode, Robert and I discuss how content marketing is hitting the big time at Harvard Business Review. In addition, we chat...

In this episode, Robert and I discuss how content marketing is hitting the big time at Harvard Business Review. In addition, we chat...

email content. For example, over a six-month period in 2012, Litmus reported an 80 percent increase in email opens on mobile devices. It...

email content. For example, over a six-month period in 2012, Litmus reported an 80 percent increase in email opens on mobile devices. It...