It’s not that retail banks don’t use email. In fact, most banks are very good at it and have tight operational controls over the channel....

Email is one of the best ways for candidates to raise funds throughout the 2016 election cycle. However, inboxes are more crowded than...

I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and...

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...

Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found —...

Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of emails. A few of...

There is now data to confirm that Donald Trump’s is the smallest. Email list size, that is. That’s according to email marketing and data...

An email newsletter is a single channel of communication between the author or brand and the recipient. But social news service Nuzzel...

tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers...

Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this...

User-created photos, from the Olapic web site Email marketing took another step toward becoming an outlet for user-generated content...

When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required),...

according to eMarketer. Your prospects and customers are not all the same. Some of them are looking to achieve a specific goal, while...

It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and...

Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...

The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...

Former Speaker of the House and veteran Boston politician Tip O’Neill famously said, “All politics is local.” Whether stumping for votes...

Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows...

Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were...

Republican presidential candidate Donald Trump, a strong contender, as we all know, is a big proponent of this new form of outreach....