Fahad HAug 10, 20173 min readUpgrade your email blasts with four simple tacticsEmail blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously,...
Fahad HJul 26, 20174 min readForging customer connections in a privacy-obsessed worldThe digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where...
Fahad HJul 13, 20173 min readCustom, dynamic email is giving marketers and readers what they want: hyper-personalized messageshyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign. Call...
Fahad HJun 27, 20175 min readMeet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Fahad HJun 16, 20171 min readUsing email to curate one-to-one relationships with customersBrands are increasingly relying on technologies that enable one-to-one conversations with customers, yet still struggle to personalize...
Fahad HJun 14, 20171 min readPowerInbox launches premium email ad networkSince 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company...
Fahad HJun 13, 20174 min readIncremental innovation: How to make big changes in your email program, one step at a timeStill, study after study shows marketers are still stuck on the ground floor of the data building. Maybe we’re too focused on...
Fahad HJun 7, 20174 min readReducing chaos and stress in email marketingWorking in and around email can get chaotic and stressful. Some people thrive on the excitement of the pace, while others find it...
Fahad HJun 6, 20172 min readHow to grow your email marketing list without resorting to shortcutsIt may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list...
Fahad HJun 1, 20173 min readWhy email marketing has lasted five times longer than your first marriageabout eight years, email marketing has been around for nearly 40 years. So, how has email marketing beaten the odds, even when critics...
Fahad HMay 24, 20173 min read12 email marketing fundamentals to masterOne of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure...
Fahad HMay 24, 20176 min readNot getting what you want from your outreach emails? Follow these 10 steps.Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the...
Fahad HMay 23, 20175 min readEmail vs. social: Which works best for B2C?Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...
Fahad HMay 16, 20176 min readHow a free email course can help you sell more physical productssignificant opportunities for sellers. When implemented with skill, email marketing has the power to create a highly targeted tribe of...
Fahad HMay 9, 20174 min readThree ways to put your valuable email data to workI was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...
Fahad HMay 3, 20171 min readMailChimp’s email automations are now free to everyoneEmail marketing service MailChimp is now putting a very low price tag on its triggered email features. Really low, as in zero. The email...
Fahad HApr 13, 20174 min readEmail shines even brighter with Gmail and Google Walletintegrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...
Fahad HApr 6, 20174 min read3 brands that do email marketing rightOnly a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay...
Fahad HMar 28, 20173 min readMake me an offer: Rating the effectiveness of common email offersWe all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows that all email offers aren’t created...
Fahad HMar 23, 20173 min read6 tips to get subscribers to open marketing emailsWith recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email...
