Upgrade your email blasts with four simple tactics
Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously,...
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Forging customer connections in a privacy-obsessed world
The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where...
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign. Call...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Using email to curate one-to-one relationships with customers
Brands are increasingly relying on technologies that enable one-to-one conversations with customers, yet still struggle to personalize...
PowerInbox launches premium email ad network
Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company...
Incremental innovation: How to make big changes in your email program, one step at a time
Still, study after study shows marketers are still stuck on the ground floor of the data building. Maybe we’re too focused on...
Reducing chaos and stress in email marketing
Working in and around email can get chaotic and stressful. Some people thrive on the excitement of the pace, while others find it...
How to grow your email marketing list without resorting to shortcuts
It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list...
Why email marketing has lasted five times longer than your first marriage
about eight years, email marketing has been around for nearly 40 years. So, how has email marketing beaten the odds, even when critics...
12 email marketing fundamentals to master
One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure...
Not getting what you want from your outreach emails? Follow these 10 steps.
Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the...
Email vs. social: Which works best for B2C?
Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...
How a free email course can help you sell more physical products
significant opportunities for sellers. When implemented with skill, email marketing has the power to create a highly targeted tribe of...
Three ways to put your valuable email data to work
I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...
MailChimp’s email automations are now free to everyone
Email marketing service MailChimp is now putting a very low price tag on its triggered email features. Really low, as in zero. The email...
Email shines even brighter with Gmail and Google Wallet
integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...
3 brands that do email marketing right
Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay...
Make me an offer: Rating the effectiveness of common email offers
We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows that all email offers aren’t created...
6 tips to get subscribers to open marketing emails
With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email...
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