Adobe Campaign to roll out enhanced email functionality
Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...
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3 ways Gmail has changed email marketing
Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...
Back to basics with these 6 tips for foolproof email marketing
The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social...
Embedding images in email? Consider these 3 techniques
Every marketer needs to consider including images across their media, and email is no different. There is, however, a big caveat for...
4 killer tips to help you spy on your competitors during the holidays (and after)
What does the rest of the marketing world do while their retail peers go crazy? If your company’s bottom line doesn’t depend on the...
Is holiday retail still king? 4 ways to get smarter about holiday marketing
holiday season is upon us, and the retail landscape is changing yet again. While the traditional holiday season has always been a cash...
Three ways to use a domain name for business today
www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...
A new report finds that retailers have room for improvement in email effectiveness
From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...
3 tips to consider before resending that email
Buying email lists is one. Sending at an aggressive pace is another. But one email marketing practice in particular is still used because...
What you can learn from a bad email
That was three years ago, though. I’m a full-time Texan now. So, you can imagine my surprise to open my inbox one day and see an email...
Let customers drive email’s cadence
There is a simple answer to that admittedly complex question: Just ask your audience. The best way to ask your audience is with the...
Persado now generates emotionally-targeted marketing messages for individuals
Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...
What email marketers should know about iOS 11
released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever...
The ABCs of improving email deliverability
Typically, when a recipient doesn’t read an email, one of two things has usually taken place: The reader is not interested in the...
Should marketing emails use a ‘no-reply’ email address?
“Should we use a ‘do-not-reply’ address as our ‘from’ address?” this marketer wondered. “We want people to use our reply form, not just...
MailChimp adds Google Ads as it becomes a multichannel platform
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...
Even for email, experience is everything
In the context of email, I am often focused on the core technology platforms, the emerging email innovation ecosystem and the raw...
5 ways to write better email subject lines this holiday season
During the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...
3 reasons I deleted your cold outreach email
@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...
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