Fahad HDec 21, 20171 min readAdobe Campaign to roll out enhanced email functionalityAdobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...
Fahad HDec 14, 20174 min read3 ways Gmail has changed email marketingLike it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...
Fahad HDec 7, 20174 min readBack to basics with these 6 tips for foolproof email marketingThe reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social...
Fahad HNov 30, 20173 min readEmbedding images in email? Consider these 3 techniquesEvery marketer needs to consider including images across their media, and email is no different. There is, however, a big caveat for...
Fahad HNov 27, 20173 min read4 killer tips to help you spy on your competitors during the holidays (and after)What does the rest of the marketing world do while their retail peers go crazy? If your company’s bottom line doesn’t depend on the...
Fahad HNov 15, 20174 min readIs holiday retail still king? 4 ways to get smarter about holiday marketingholiday season is upon us, and the retail landscape is changing yet again. While the traditional holiday season has always been a cash...
Fahad HNov 13, 20173 min readThree ways to use a domain name for business todaywww.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...
Fahad HNov 3, 20171 min readA new report finds that retailers have room for improvement in email effectivenessFrom the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps...
Fahad HNov 2, 20173 min read3 tips to consider before resending that emailBuying email lists is one. Sending at an aggressive pace is another. But one email marketing practice in particular is still used because...
Fahad HOct 30, 20174 min readWhat you can learn from a bad emailThat was three years ago, though. I’m a full-time Texan now. So, you can imagine my surprise to open my inbox one day and see an email...
Fahad HOct 26, 20173 min readLet customers drive email’s cadenceThere is a simple answer to that admittedly complex question: Just ask your audience. The best way to ask your audience is with the...
Fahad HOct 25, 20171 min readPersado now generates emotionally-targeted marketing messages for individualsPersado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...
Fahad HOct 10, 20175 min readWhat email marketers should know about iOS 11released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever...
Fahad HOct 5, 20173 min readThe ABCs of improving email deliverabilityTypically, when a recipient doesn’t read an email, one of two things has usually taken place: The reader is not interested in the...
Fahad HOct 2, 20172 min readShould marketing emails use a ‘no-reply’ email address?“Should we use a ‘do-not-reply’ address as our ‘from’ address?” this marketer wondered. “We want people to use our reply form, not just...
Fahad HSep 27, 20171 min readMailChimp adds Google Ads as it becomes a multichannel platformMailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...
Fahad HSep 25, 20174 min readEven for email, experience is everythingIn the context of email, I am often focused on the core technology platforms, the emerging email innovation ecosystem and the raw...
Fahad HSep 22, 20174 min read5 ways to write better email subject lines this holiday seasonDuring the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...
Fahad HAug 31, 20173 min read3 reasons I deleted your cold outreach email@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...
Fahad HAug 30, 20171 min readAdobe adds email features in Campaign, releases survey vouching for the channel’s robust healthFor Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...
