When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of...

Following are five keys to a successful holiday email strategy for you to focus on — it’ll distract you from the impending family...

Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more...

I subscribe to an ever-revolving variety of email programs, looking at old, new, large and small email offerings, and the experience...

The superhero movies this summer have me reminiscing on my life in comic books. See, prior to email I spent a number of years in the US...

Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet...

In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that...

The findings are included in Silverpop’s 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent in 2011 and...

Email is a unique channel. Because it is sent digitally, and click-throughs drive traffic online, retail email marketing is traditionally...

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte...

Because email feels so personal, your messages need to connect with the people you’re talking to. You need to keep each individual...

Mobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big...

It’s almost summer, and that means it’s time to change up your emails. Why’s that? Tailoring your emails to the season will help you meet...

Well-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an...

Email marketing is a highly effective way to make sales. Hopefully, you have a web form set up to invite your site visitors to subscribe....

rolled out a small business marketing dashboard — meant as a one-stop shop where small businesses can monitor (and tweak) their online...

The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a...

Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed),...

According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second...

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...