Fahad HJun 12, 20133 min readAre You Ready For Video In Email?In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...
Fahad HJun 5, 20134 min read“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce̵announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the...
Fahad HJun 5, 20135 min readEvolving Your Email Marketing From Crawl To Walk To Run To PRImage via Shutterstock Now that email marketing has been around for years, every retailer has an email marketing program. But, each...
Fahad HJun 4, 20132 min readSalesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automationannouncement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based...
Fahad HMay 23, 20133 min read2 Ways To Use Competitive Intelligence On Email Subscriber ListsIf you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no...
Fahad HMay 15, 20133 min readUsing Data-Centered Storytelling To Enchant & Engage Your Email AudienceOur goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship...
Fahad HMay 14, 20131 min readInfographic: The Challenge Of Email Success In A Fragmented Mobile WorldSoon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a...
Fahad HMay 8, 20136 min readThe ABCs Of A/B TestingTesting should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...
Fahad HMay 1, 20135 min read3 Ways To Get In Your Customers’ Heads — And Stay In Their InboxesEmail overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know,...
Fahad HApr 29, 20131 min readInfographic: Optimizing Email Marketing For Smartphones & MobileEmail isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages...
Fahad HApr 25, 20133 min read3 New Ways To Measure Email Campaign EffectivenessAlmost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more....
Fahad HApr 24, 20131 min readSilverpop Snares $25 Million In New Funding To Fuel GrowthEmail and behavioral marketing technology provider, Silverpop, has raised $25 million in The company says it will use the money to fuel...
Fahad HApr 24, 20134 min readMoving From Static To Dynamic: Building Relationship-First Email CreativeIn the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...
Fahad HApr 23, 20132 min readOutlook.com VersaTile Ads DebutMicrosoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email...
Fahad HApr 18, 20132 min readEmail Marketing Metrics Study Identifies Top Performers & Sets Industry BenchmarksSilverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S....
Fahad HApr 3, 20135 min readMerchandising For Email Marketing — Selecting Products and PromotionsHow do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...
Fahad HApr 2, 20133 min readSurvey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On EmaiEdge Research was commissioned by iContact, an email service provided by Vocus, to conduct an independent study surveying 601 email...
Fahad HMar 20, 20133 min readHiring The Email DesignerSo, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks on the...
Fahad HMar 6, 20135 min readWhen Subscribers Stop Opening EmailsAs you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time,...
Fahad HFeb 21, 20131 min readDespite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For ItOn one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...
