In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...

announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the...

Image via Shutterstock Now that email marketing has been around for years, every retailer has an email marketing program. But, each...

announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based...

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no...

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship...

Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a...

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know,...

Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages...

Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more....

Email and behavioral marketing technology provider, Silverpop, has raised $25 million in The company says it will use the money to fuel...

In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...

Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email...

Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S....

How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...

Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an independent study surveying 601 email...

So, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks on the...

As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time,...

On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...