According to a new study by marketing software firm StrongView (formerly StrongMail), half of young millenials (users aged 18 to 24)...

Image via Shutterstock That 2:30 feeling doesn’t just hit people. Think about your email program and how energized it is. If email...

Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over...

I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt...

Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search...

Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s...

With the help of research firm Chadwick Martin Bailey, Constant Contact surveyed 1,497 smartphone owners to gain deeper insights into...

Or, as Microsoft is calling it today, “Gspam.” That’s the term they’re using for those ads that look like emails in Gmail (which, last I...

Like many other well-intentioned Google updates before it, the new Gmail inbox has set off a bout of angry and confused complaints from...

Gmail blog, users began seeing their emails sorted into three tabs – Primary, Social and Promotions – with the two additional tabs,...

Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the...

You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the...

If you’ve converted to the new Gmail inbox, you may have noticed in-line ads that resemble regular emails at the top of your Promotions...

Measuring the strength of one’s brand is an important part of marketing, albeit somewhat difficult and sometimes expensive as it...

The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an...

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?”...

Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers...

report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009,...

It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize,...

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...