A How-To Guide For eReceipts
You’ve been there before, on the losing end of what seems like the world’s longest If you need further proof, just check out the Twitter...
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Holiday Email Marketing: Will You Be On Santa’s Naughty List?
This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black...
Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Change
Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the...
Four Ways to Segment Email Subscribers for the Holidays
The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season...
Marketing Power Processes: Tracking Email To The Dollars
This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their...
The Most Overlooked Email Marketing Strategy: Segmentation
I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we...
Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones &
report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent...
Responsive Email: Avoid Defections By Improving Mobile Experiences
As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of...
Why Responsive Email? Making A Case Internally
Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an...
Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts
Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to...
All About Gmail Sponsored Promotions Ads
While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are...
Bring Life To Your Email Campaigns: 5 Tips For Live Email Content
To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected...
Lies, Damned Lies & Email Best Practices
It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return...
Email-Like Ads Go Live In Gmail Android App 4.6
The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of...
How To Collect Email Subscribers With Landing Pages That Convert At 50%
Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet,...
Conducting A Multi-Point Inspection On Your Email Program
Stock image used with permission of Shutterstock. I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite...
Budgeting For Email Marketing: How To Invest In The “Killer App”
Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in...
Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust
With the exception of ads in newspapers, all ad formats saw increases in consumer trust from 2007. Trust in ads shown in search engine...
Three Tricks One Site Used To Increase Subscribers 150% In A Month
If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers....
Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report]
The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their...
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