Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to...

After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science...

Now that we’re beyond the volume increase around Black Friday, Cyber Monday and Christmas, are you suffering from the post-holiday email...

So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand...

Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices,...

Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether...

The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make...

Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest...

With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface...

Driving 5.32 percent of traffic to retailer websites over the holiday season, Facebook accounted for more than half of all social...

Google has announced that soon, anyone with both a Gmail account and a Google+ account will be able to message anyone else with a Gmail...

ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new...

Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps...

What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the...

serving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should...

Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to...

Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers....

We’ve published an updated story with information from Google about what today’s change means for tracking email marketing. Please see...

38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates. According to a post on the company’s...

The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in...