Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make...

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...

We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the life line...

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...

It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray...

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections....

With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping...

Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent...

The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of a new...

Publicly-traded cloud communications platform Twilio saidit will acquire Denver-based interactive email provider SendGrid in an all stock...

Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make...

Email marketers, take note and hold on to your inboxes. We’ve reached the long-awaited mobile tipping point. For the first time ever,...

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...

Here’s why. A recent report from The Radicati Group reports 124 business emails are sent a day! That number is slightly smaller for...

Adobe is announcing or previewing several new email features this week, as its fourth annual Consumer Email Study shows some movement in...

Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job? See, I wasn’t...

Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell...

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like...

More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...