How many of you breathed a sigh of relief when you saw this headline in the New York Times: “For Email Newsletters, a Death Greatly...

Your online store is a huge success. You’ve meticulously planned out your merchandising and mastered SEO, ad placement and PR to generate...

According to the latest deliverability benchmark report from Return Path, my employer, one in six emails never reaches its intended...

Black Friday and Cyber Monday have become synonymous with huge markdowns and, sometimes, below-cost prices. In fact, the entire holiday...

Newsletters are a powerful tool to promote your business and attract and retain new clients. Once you’ve studied your customer database...

After recent news broke that nude photos of celebrities had been hacked, Spirit Airlines jumped at the chance to use the story for its...

The ability to send relevant emails is based on access to quality data. Data are usually integrated either in real-time (using an API...

In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like...

According to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a...

The Federal Trade Commission (FTC) has reached a settlement with what it calls “one of the world’s reputedly biggest spammers,” over a...

As marketers, we like deliverables. They serve as tangible signs that we’ve moved the needle on the company’s bottom line. Saying “I got...

Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to...

Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or...

There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it....

As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,”...

Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To...

After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed:...

More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, franchisers deal with a number...

This article is part of Marketing Land’s Holiday Retailer series. A blacklist is a way of blocking IP addresses or domains of email...

The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5...