Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would...

The customer lifecycle refers to the milestones in a common path that most consumers tend to follow over the course of their relationship...

However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....

Google’s test to bring visual pop to email has come to an end. Launched in March 2014, the Gmail grid view on users’ promotions tab gave...

A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...

You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not...

You know how it’s hard to see your own typos when you read what you’ve written, but someone else can spot them in three seconds?...

Social media spending is at an all-time high. But most marketers still struggle to nail down the quantitative impact of their brand’s...

If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward...

With more than 50 percent of email users now opening emails on mobile devices, it’s no wonder major email providers like Gmail and...

Want an example of a misleading marketing meme? “You want to engage Millennials? Move all your budget into social media, into mobile...

Do you remember those awful chain emails from the late ’90s and early 2000s? They came in three varieties: a personal survey, an email...

It’s well known that order confirmation emails are some of the most widely opened, read and clicked emails around. It’s the one type of...

Customer engagement has long topped the CMO’s list of priorities. Marketing executives know how valuable it can be to their bottom line....

Today Square is launching “Square Marketing.” The simplest way to describe it is: email marketing with associated CRM capabilities....

Recently, there has been a lot of discussion about the use of subscriber engagement as a signal to filter promotional emails to either...

Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider...

In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....

Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of...

It’s one of the most sought-after bits of information on the Internets. It’s not the password for Sony’s internal network. It’s not...