The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the...

’Tis the season for predictions, so let’s get to it. Here are my top seven predictions for what will happen in the world of email...

One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For many,...

At SendGrid (my employer), we believe in the power of preparation, so we have developed what we call the “email marketing workout,” a...

Channels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for...

A key challenge for digital marketers these days is simply dealing with all their tools. Today, a Germany-based startup named...

global deliverability declined to 79 percent. While the problem of reaching the inbox is old, the good news is that marketers have many...

Personalized notification platform Boomtrain announced today a new integration with Oracle’s Marketing Cloud that could make marketers’...

While fictional inventions often outpace what’s actually possible, not all technologies featured in popular media are far-fetched....

Breaking down its data by device, Movable Ink found Black Friday email conversions — an email click that resulted in a purchase — were...

SendGrid, which began life as a transactional email delivery platform for apps, is today taking another step into the world of email...

When trying to recover from an email marketing mistake, your action plan may include sending an apology email. A good apology email does...

universal recycling symbol, has been the little reminder that we should recycle, reuse and reduce waste. If you want to rev up your email...

Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to...

With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter...

After launching its free email marketing search engine in September, Notablist has rolled out Notablist Pro — an enhanced version of its...

One of the reasons predictive intelligence is so useful is that it places the brand smack-dab in the middle of the consumer’s existing...

The acquisition of email marketing firm Constant Contact by web hosting company Endurance International Group, announced earlier this...

data scientists. Data scientists draw insights from data sets and then use those insights to manage things like email engagement....

holiday sales over the past month or two, but now that Halloween has passed and it’s November, it’s official: The holiday season is here!...