Debby Wong / Shutterstock.com It started in 2012 with an innocuous subject line: “I’m going on the road.” What followed was a marketing...

For its Q4 2015 Benchmark Report, Yesmail analyzed the impact responsive design had on mobile and desktop email open and click rates. The...

With SendRoll, launched Wednesday, businesses can send personalized emails with product recommendations or other content based on where a...

But if you think the practical applications of immersive VR experiences are limited to movies and video games, you couldn’t be more...

Since 2008, Cardlytics has worked with more than 1,500 banks to build up a massive database of users’ purchase histories from credit...

In honor of Leap Day this month, Litmus (my employer) asked 20 email experts about their vision for the channel in the year 2020, which...

Email personalization is common these days, especially where rules are set for which kinds of emails — or even which parts of an email —...

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to...

Every company has digital marketing challenges that are unique to their industry, their selling model (direct to...

A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report...

Brand is one of the most important things for a marketer to consider, and as engagement strategies continue to evolve, it’s very...

Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an email, click on...

When you get an email that you don’t want, you can usually click an unsubscribe link. But many brands would prefer you “opted down” to...

A very long time ago — at least in “Technology Time,” where huge leaps of evolution can seem to happen practically overnight — businesses...

From Reelevant It’s getting difficult to remember a time when “personalized” didn’t regularly accompany the phrase “email campaigns.” But...

It’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; I’d rather take the “make it...

Even as digital media has exploded, live marketing events continue to thrive. This week, Toronto-based Limelight Platform announced it...

Email marketers have big ambitions for leveraging this popular channel — but many still have a long ways to go. That’s the key takeaway...

Connecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of...

LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting...