Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...

Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers...

Big data equals slow data Customer data is the fuel that drives effective marketing campaigns. In the world of big data, conventional...

The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...

Email marketing is the most important vehicle for reaching new and existing customers throughout the year. Businesses can utilize email...

Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider...

If you’re an experienced marketer, then you probably understand the difference between “marketing” and “selling.” Far too often, business...

We hear it all the time: Marketing must be personalized to drive engagement and keep people engaged. True. But what does that really...

Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by...

Before the evolution of digital, direct marketers relied on physical mail as a rewarding channel to drive customer actions, one that they...

Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to...

No matter how big or small your company or department is, to achieve success in today’s environment, you need to get personal with your...

mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...

A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of your email, from the subject line to the...

machine learning and automation. Litmus (my employer) recently asked more than 1,100 marketers: “Will machine learning, AI, and...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...

The internet has certainly changed our landscape of communication. It has provided ample opportunity for entrepreneurs to pursue a life...

At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to ask users to...

After we exchanged some jokes about the passage of time, he said, “Can I make a confession? I feel like we’re off to a slow start. I...