Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to...

One of the reasons predictive intelligence is so useful is that it places the brand smack-dab in the middle of the consumer’s existing...

data scientists. Data scientists draw insights from data sets and then use those insights to manage things like email engagement....

holiday sales over the past month or two, but now that Halloween has passed and it’s November, it’s official: The holiday season is here!...

If you run an e-commerce or service company, you know email sales can be the lifeblood of your firm’s marketing. However, if your email...

It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware...

Every time I’m asked to deliver a presentation on “best practices in email,” it makes me sigh. The reason is simple: Most of the best...

With more than six million daily users, the Timehop app has clearly resonated with consumers. It’s a fun app, but it can also feel a...

Mainly driven by increases in broadcast messages, per-subscriber email volume has grown tremendously over the past decade. When I tracked...

Successful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that...

It’s no secret that personal inboxes can fill up extremely quickly on an average day. Friends, colleagues and marketers are all battling...

I’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many...

In March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for...

When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going...

Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; however, they were doing so...

“Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), said during...

Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a...

I have worked with many young(er) people over the years who have wondered where they could go with a career in email marketing. My advice...

Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and technical finesse...

Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing....