It’s not that retail banks don’t use email. In fact, most banks are very good at it and have tight operational controls over the channel....

Email is one of the best ways for candidates to raise funds throughout the 2016 election cycle. However, inboxes are more crowded than...

Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found —...

Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of emails. A few of...

tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers...

When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US (email registration required),...

according to eMarketer. Your prospects and customers are not all the same. Some of them are looking to achieve a specific goal, while...

It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and...

Former Speaker of the House and veteran Boston politician Tip O’Neill famously said, “All politics is local.” Whether stumping for votes...

Republican presidential candidate Donald Trump, a strong contender, as we all know, is a big proponent of this new form of outreach....

Big data equals slow data Customer data is the fuel that drives effective marketing campaigns. In the world of big data, conventional...

Email marketing is the most important vehicle for reaching new and existing customers throughout the year. Businesses can utilize email...

Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider...

If you’re an experienced marketer, then you probably understand the difference between “marketing” and “selling.” Far too often, business...

We hear it all the time: Marketing must be personalized to drive engagement and keep people engaged. True. But what does that really...

Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by...

Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to...

mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...

A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of your email, from the subject line to the...

machine learning and automation. Litmus (my employer) recently asked more than 1,100 marketers: “Will machine learning, AI, and...