over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits,...

Email marketing is a prime target for innovation in 2017 Marketing innovation is a top priority for marketers this year, according to...

Running rad nurture campaigns or leveraging savage predictive intelligence ensures we’re doing it right, while deploying only...

I’ve written before about the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted...

With the US government currently imposing gag orders on research and coining terms like “alternative facts” to try to justify their...

Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many...

Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to...

were all the rage last year are already standard practice. Marketers always need to look ahead and be prepared for what’s to come, so...

For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a...

said at Dreamforce in 2013. As a huge fan of email, I remember being kind of offended on behalf of email and thinking, “Anyone who says...

Email may have been the internet’s first marketing medium, but that doesn’t mean it’s standing still. Trends like the growth of mobile,...

during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide...

As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to focus...

Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap...

Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI....

For email marketers to be successful, they must meet or exceed these expectations, which can be measured by a set of success metrics and...

email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when...

mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night,...

The email was simple and elegant and consisted of just five words: “Happy with your WestJet Trip?” Below the text were oversized images...

highest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and marketers need...