“Should we use a ‘do-not-reply’ address as our ‘from’ address?” this marketer wondered. “We want people to use our reply form, not just...

In the context of email, I am often focused on the core technology platforms, the emerging email innovation ecosystem and the raw...

@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...

Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously,...

The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where...

hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign. Call...

Brands are increasingly relying on technologies that enable one-to-one conversations with customers, yet still struggle to personalize...

Still, study after study shows marketers are still stuck on the ground floor of the data building. Maybe we’re too focused on...

Working in and around email can get chaotic and stressful. Some people thrive on the excitement of the pace, while others find it...

It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list...

about eight years, email marketing has been around for nearly 40 years. So, how has email marketing beaten the odds, even when critics...

One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure...

Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the...

significant opportunities for sellers. When implemented with skill, email marketing has the power to create a highly targeted tribe of...

I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...

decline in retail storefront occupancy rates. The consumer shift to online shopping is prompting retail marketers to start providing...

integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...

Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay...

We all know it’s not that simple. At Yes Lifecycle Marketing, my employer, our latest research shows that all email offers aren’t created...

With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email...