More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...

While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened emails...

announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...

a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...

All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...

The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the...

Similar to a New Year’s resolution, often the answers are simple — the challenge is sticking with them. Here is my view on the most...

I always urge marketers to set aside time, while the year is young, to go off-site for a strategy day and develop a plan for your...

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is...

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s...

And every year, I get disappointed. That ol’ Christmas letdown continues Once again, I’m seeing the same old stuff in my inbox. The same...

Just because email is a digital marketing stalwart doesn’t mean it’s standing still. In fact, email in 2017 is finding its place as a...

Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...

The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social...

Every marketer needs to consider including images across their media, and email is no different. There is, however, a big caveat for...

Buying email lists is one. Sending at an aggressive pace is another. But one email marketing practice in particular is still used because...

That was three years ago, though. I’m a full-time Texan now. So, you can imagine my surprise to open my inbox one day and see an email...

There is a simple answer to that admittedly complex question: Just ask your audience. The best way to ask your audience is with the...

released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever...

Typically, when a recipient doesn’t read an email, one of two things has usually taken place: The reader is not interested in the...