Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of...

It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to...

As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think...

Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers...

I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with...

As an email marketer, you may be feeling the post-holiday lull as 2019 starts to take shape. After a period of high subscribe rates and...

In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before...

We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the life line...

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP...

The internet is replete with predictions of what’s going to happen in the coming year. I usually don’t put much stock in them because...

It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray...

With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping...

Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent...

The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of a new...

Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make...

Email marketers, take note and hold on to your inboxes. We’ve reached the long-awaited mobile tipping point. For the first time ever,...

Here’s why. A recent report from The Radicati Group reports 124 business emails are sent a day! That number is slightly smaller for...

Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job? See, I wasn’t...

Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell...

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like...