Fahad HJun 27, 20122 min readFour Tips For Writing Emails That SellBecause email feels so personal, your messages need to connect with the people you’re talking to. You need to keep each individual...
Fahad HJun 20, 20126 min readTaking Triggered Email To The Next LevelFor an average sender, triggered campaigns make up a low percentage of overall email volume, typically less than 5%. But don’t let the...
Fahad HJun 13, 20124 min readMobile In The Wild: A Look At Amazon EmailsMobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big...
Fahad HMay 30, 20122 min readSeasonal Tips For Engaging Email SubscribersIt’s almost summer, and that means it’s time to change up your emails. Why’s that? Tailoring your emails to the season will help you meet...
Fahad HMay 23, 20125 min readStaffing Your Email Team — 8 Key RolesWell-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an...
Fahad HMay 16, 20124 min read“Optimizing” Pre-Image OptimizationThe harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have...
Fahad HMay 2, 20122 min read5 Minutes To A Bigger Email AudienceEmail marketing is a highly effective way to make sales. Hopefully, you have a web form set up to invite your site visitors to subscribe....
Fahad HApr 25, 20124 min readAdding Email Engagement To RFM ScoringSpring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed),...
Fahad HApr 18, 20125 min read6 Creative Ideas For Email Subscriber Welcome MessagesWith those operational demands, it’s easy to consider triggered or transactional messages to be necessary evils compared to the “real”...
Fahad HApr 4, 20122 min read3 Steps To Writing A Better Subject LineIt doesn’t matter how many best practices your message follows; if your subject line flops, your subscribers won’t even bother with the...
Fahad HMar 28, 20124 min readThe Email Metric You Should Be Tracking, But Aren’tMost marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open...
Fahad HMar 7, 20123 min readThe Basics: Numbers That Matter In Email MarketingEmail marketing especially relies on numbers. Click-through rates, open rates, bounces and more are piled on to the list of metrics to...
Fahad HDec 28, 20114 min readEmail Marketing In 2012: How To Stay Ahead Of The PackAnyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in...
Fahad HDec 21, 20113 min readTried And True, But Not Tired: Email Marketing NowIn recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just...
Fahad HDec 14, 20115 min readStraightforward Metrics And Tactics To Boost Email Conversion RatesAn opt-in email list is precious commodity for marketers. By virtue of having explicitly opted in, recipients of a digitally-delivered...
