Because email feels so personal, your messages need to connect with the people you’re talking to. You need to keep each individual...

For an average sender, triggered campaigns make up a low percentage of overall email volume, typically less than 5%. But don’t let the...

Mobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big...

It’s almost summer, and that means it’s time to change up your emails. Why’s that? Tailoring your emails to the season will help you meet...

Well-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an...

The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have...

Email marketing is a highly effective way to make sales. Hopefully, you have a web form set up to invite your site visitors to subscribe....

Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed),...

With those operational demands, it’s easy to consider triggered or transactional messages to be necessary evils compared to the “real”...

It doesn’t matter how many best practices your message follows; if your subject line flops, your subscribers won’t even bother with the...

Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open...

Email marketing especially relies on numbers. Click-through rates, open rates, bounces and more are piled on to the list of metrics to...

Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in...

In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just...

An opt-in email list is precious commodity for marketers.  By virtue of having explicitly opted in, recipients of a digitally-delivered...