
Measuring Brand Perception & Strength With “This Is Not Spam”
Measuring the strength of one’s brand is an important part of marketing, albeit somewhat difficult and sometimes expensive as it...

5 Email A/B Split Test Ideas You Haven’t Tried
You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?”...

How To Convert Email Subscribers To Customers
Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers...

5 Ways To Put Your Email Call To Action To Work
Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...

Are You Ready For Video In Email?
In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...

Evolving Your Email Marketing From Crawl To Walk To Run To PR
Image via Shutterstock Now that email marketing has been around for years, every retailer has an email marketing program. But, each...

Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions
Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results...

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience
Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship...

The ABCs Of A/B Testing
Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

3 Ways To Get In Your Customers’ Heads — And Stay In Their Inboxes
Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know,...

Moving From Static To Dynamic: Building Relationship-First Email Creative
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...

Merchandising For Email Marketing — Selecting Products and Promotions
How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...

After You Capture A Lead, What Comes Next?
Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate...

Hiring The Email Designer
So, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks on the...

When Subscribers Stop Opening Emails
As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time,...

4 Reasons I Love Designing Email
Image via Shutterstock The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the...

Forget Opens: The Stat You Really Need To Track Is Sales
Too many email marketers are focusing on opens. By “opens,” I mean open rates, the ratio of people who receive a marketing email to those...

Four Ways Facebook Can Increase Email Sales
A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue,...

Corralling Email Content To Create Value
Image via shutterstock.com There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation,...