You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the...

Measuring the strength of one’s brand is an important part of marketing, albeit somewhat difficult and sometimes expensive as it...

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?”...

Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers...

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...

In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...

Image via Shutterstock Now that email marketing has been around for years, every retailer has an email marketing program. But, each...

Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results...

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship...

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it...

Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know,...

In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...

How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...

Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate...

So, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks on the...

As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time,...

Image via Shutterstock The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the...

Too many email marketers are focusing on opens. By “opens,” I mean open rates, the ratio of people who receive a marketing email to those...

A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue,...

Image via shutterstock.com There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation,...