The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make...

With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface...

Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps...

What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the...

You’ve been there before, on the losing end of what seems like the world’s longest If you need further proof, just check out the Twitter...

This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black...

The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season...

I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we...

As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of...

Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an...

To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected...

Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet,...

Stock image used with permission of Shutterstock. I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite...

Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in...

If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers....

Image via Shutterstock That 2:30 feeling doesn’t just hit people. Think about your email program and how energized it is. If email...

Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over...

Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s...

Like many other well-intentioned Google updates before it, the new Gmail inbox has set off a bout of angry and confused complaints from...

Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the...