As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,”...

Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To...

Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and...

More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, franchisers deal with a number...

This article is part of Marketing Land’s Holiday Retailer series. A blacklist is a way of blocking IP addresses or domains of email...

The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5...

Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether...

Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when...

Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication...

The Canadian Anti-Spam Legislation (CASL) has been long in the works and will finally be enforced starting on July 1st, 2014. But what is...

For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two...

Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In...

Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning...

Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing...

As you evaluate your 2013 email programs and work on your 2014 initiatives, be sure to take a hard look at how much of your revenue from...

Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to...

For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is...

Now that we’re beyond the volume increase around Black Friday, Cyber Monday and Christmas, are you suffering from the post-holiday email...

So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand...

Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether...