If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a...

It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the...

Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would...

The customer lifecycle refers to the milestones in a common path that most consumers tend to follow over the course of their relationship...

However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....

A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...

If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward...

With more than 50 percent of email users now opening emails on mobile devices, it’s no wonder major email providers like Gmail and...

Want an example of a misleading marketing meme? “You want to engage Millennials? Move all your budget into social media, into mobile...

Do you remember those awful chain emails from the late ’90s and early 2000s? They came in three varieties: a personal survey, an email...

It’s well known that order confirmation emails are some of the most widely opened, read and clicked emails around. It’s the one type of...

Recently, there has been a lot of discussion about the use of subscriber engagement as a signal to filter promotional emails to either...

In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....

Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of...

The Canadian Radio-television and Telecommunications Commission (CRTC), the regulatory agency tasked with enforcing the law, has stressed...

Over the last few years, we’ve seen a number of specialist email analytics tools crop up that provide analytics data which can be used to...

Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...

Sending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps...

Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...

Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions...