Fahad HJan 18, 20156 min read5 Steps to Run Effective Large-scale Content ProjectsOperationally, there are a lot of moving parts to consider when setting up a large-scale content production team. The larger the project,...
Fahad HJan 18, 20156 min read5 Steps to Run Effective Large-scale Content ProjectsOperationally, there are a lot of moving parts to consider when setting up a large-scale content production team. The larger the project,...
Fahad HDec 24, 20143 min readEssential Templates to Help with Content Marketing, Social Media, and Influencer Marketing PlanningWhenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is...
Fahad HDec 24, 20143 min readEssential Templates to Help with Content Marketing, Social Media, and Influencer Marketing PlanningWhenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is...
Fahad HNov 18, 20147 min readA Content Marketer’s Checklist: Editorial Calendar EssentialsEditor’s note: Because editorial calendars continue to be the cornerstone of content marketing planning, we’ve updated this 2014 post by...
Fahad HNov 18, 20147 min readA Content Marketer’s Checklist: Editorial Calendar EssentialsEditor’s note: Because editorial calendars continue to be the cornerstone of content marketing planning, we’ve updated this 2014 post by...
Fahad HNov 13, 20143 min read10 Harmonious Tips for Managing Tone of Voice for Maximum ImpactTone of voice is not style, flavor, or spin that you add at some point, but the content within your content. It carries all of the...
Fahad HNov 13, 20143 min read10 Harmonious Tips for Managing Tone of Voice for Maximum ImpactTone of voice is not style, flavor, or spin that you add at some point, but the content within your content. It carries all of the...
Fahad HNov 3, 20145 min read5 Steps to Reduce Frustration and Create Effective Content Workflows“What’s more important in content marketing, quantity or quality?” I can’t tell you how many times I’ve heard this question. The debate...
Fahad HNov 3, 20145 min read5 Steps to Reduce Frustration and Create Effective Content Workflows“What’s more important in content marketing, quantity or quality?” I can’t tell you how many times I’ve heard this question. The debate...
Fahad HOct 14, 20146 min readHear the Call? 3 Steps for Better Video CTAsAs more of you expand your efforts in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is...
Fahad HOct 14, 20146 min readHear the Call? 3 Steps for Better Video CTAsAs more of you expand your efforts in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is...
Fahad HSep 22, 20146 min readHow to Use Data to Create Content That Deepens Customer Relationshipsright content delivered at the right moment to the right person, you need the right data. In this article, I explore how data can be used...
Fahad HSep 22, 20146 min readHow to Use Data to Create Content That Deepens Customer Relationshipsright content delivered at the right moment to the right person, you need the right data. In this article, I explore how data can be used...
Fahad HSep 18, 20148 min readWhy We Should Take the Brand out of Branded ContentIt’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass...
Fahad HSep 18, 20148 min readWhy We Should Take the Brand out of Branded ContentIt’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass...
Fahad HSep 10, 20146 min read7 Signs Your B2B Content Marketing Is Doomed to FailB2B content marketing sucks. I understand. I really do. It’s tough to blog about small niches that nobody cares about. It’s hard to sell...
Fahad HSep 10, 20146 min read7 Signs Your B2B Content Marketing Is Doomed to FailB2B content marketing sucks. I understand. I really do. It’s tough to blog about small niches that nobody cares about. It’s hard to sell...
Fahad HSep 2, 20146 min read5 Vital Classes of Content: A Simple FrameworkRecently, someone asked me about that picture and I found it difficult to explain, as the story behind the photo has several layers to...
Fahad HSep 2, 20146 min read5 Vital Classes of Content: A Simple FrameworkRecently, someone asked me about that picture and I found it difficult to explain, as the story behind the photo has several layers to...
