Editor’s note: This post has been updated because well-crafted personas are so essential to successful content marketing. “Personas? I...

Editor’s note: This post has been updated because well-crafted personas are so essential to successful content marketing. “Personas? I...

In 5 Steps to Run Effective Large-Scale Content Projects, I mapped the moving parts involved in setting up and running super-sized...

In 5 Steps to Run Effective Large-Scale Content Projects, I mapped the moving parts involved in setting up and running super-sized...

Enter freelancers: With a team of contract workers, you can enjoy the flexibility that comes with hiring on an as-needed basis, while...

Enter freelancers: With a team of contract workers, you can enjoy the flexibility that comes with hiring on an as-needed basis, while...

The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s...

The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s...

I don’t want you to read this. No, really, don’t waste your precious time. Sure, it’s about content marketing. And yes, it will help your...

I don’t want you to read this. No, really, don’t waste your precious time. Sure, it’s about content marketing. And yes, it will help your...

What does it mean to be a brand publisher? A brand publisher has solid processes and structures that allow its team to create the types...

What does it mean to be a brand publisher? A brand publisher has solid processes and structures that allow its team to create the types...

One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve...

One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve...

Maintaining a constant flow of highly engaging copy leads many content marketers’ to-do lists. Supervising brand journalists or content...

Maintaining a constant flow of highly engaging copy leads many content marketers’ to-do lists. Supervising brand journalists or content...

In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful...

In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful...

You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization. The problem?...

You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization. The problem?...