How GE Gives Recruiting Content a Personality Lift
If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those...
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How GE Gives Recruiting Content a Personality Lift
If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those...
Do You Know Your Why? Your Content Marketing Success Depends on It
After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with...
Do You Know Your Why? Your Content Marketing Success Depends on It
After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with...
Style Guide: How to Write One for Your Brand
Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It...
Style Guide: How to Write One for Your Brand
Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It...
Your Editorial Calendar is Not Your Content Marketing Strategy
More and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Your Editorial Calendar is Not Your Content Marketing Strategy
More and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now, with minor edits, because a solid...
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now, with minor edits, because a solid...
3 Best Practices to Nurture a Content Writer Into an Industry Expert
The vast majority of content writers are generalists. They are talented with language; they understand how to structure effective blog...
3 Best Practices to Nurture a Content Writer Into an Industry Expert
The vast majority of content writers are generalists. They are talented with language; they understand how to structure effective blog...
5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
One approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with...
5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
One approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with...
Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects
Eisenhower may never have served as a governor or a senator, but he did manage to win a little conflict known as World War II, as the...
Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects
Eisenhower may never have served as a governor or a senator, but he did manage to win a little conflict known as World War II, as the...
Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]
In all honesty, how well do you fact-check your content? Beyond proofreading for spelling and grammar errors, do you check the veracity...
Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]
In all honesty, how well do you fact-check your content? Beyond proofreading for spelling and grammar errors, do you check the veracity...
Editorial Calendar Tools and Templates
Editor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
Editorial Calendar Tools and Templates
Editor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
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