Fahad HSep 3, 20176 min readHow GE Gives Recruiting Content a Personality LiftIf you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those...
Fahad HSep 3, 20176 min readHow GE Gives Recruiting Content a Personality LiftIf you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those...
Fahad HJul 9, 20175 min readDo You Know Your Why? Your Content Marketing Success Depends on ItAfter listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with...
Fahad HJul 9, 20175 min readDo You Know Your Why? Your Content Marketing Success Depends on ItAfter listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with...
Fahad HMay 10, 20175 min readStyle Guide: How to Write One for Your BrandSometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It...
Fahad HMay 10, 20175 min readStyle Guide: How to Write One for Your BrandSometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It...
Fahad HMay 5, 20175 min readYour Editorial Calendar is Not Your Content Marketing StrategyMore and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Fahad HMay 5, 20175 min readYour Editorial Calendar is Not Your Content Marketing StrategyMore and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an...
Fahad HMay 4, 20179 min readUse This Simple (& Fun) Tool to Design Your Content Marketing Message ArchitectureEditor’s note: You may have missed this article when CMI published it last year. We’re sharing it now, with minor edits, because a solid...
Fahad HMay 4, 20179 min readUse This Simple (& Fun) Tool to Design Your Content Marketing Message ArchitectureEditor’s note: You may have missed this article when CMI published it last year. We’re sharing it now, with minor edits, because a solid...
Fahad HApr 14, 20174 min read3 Best Practices to Nurture a Content Writer Into an Industry ExpertThe vast majority of content writers are generalists. They are talented with language; they understand how to structure effective blog...
Fahad HApr 14, 20174 min read3 Best Practices to Nurture a Content Writer Into an Industry ExpertThe vast majority of content writers are generalists. They are talented with language; they understand how to structure effective blog...
Fahad HApr 11, 20175 min read5 Questions to Ask Your Customer Support Team to Help Build Buyer PersonasOne approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with...
Fahad HApr 11, 20175 min read5 Questions to Ask Your Customer Support Team to Help Build Buyer PersonasOne approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with...
Fahad HApr 10, 20178 min readScrewed Up Priorities? 5 Reasons You Aren’t Working on the Right Content ProjectsEisenhower may never have served as a governor or a senator, but he did manage to win a little conflict known as World War II, as the...
Fahad HApr 10, 20178 min readScrewed Up Priorities? 5 Reasons You Aren’t Working on the Right Content ProjectsEisenhower may never have served as a governor or a senator, but he did manage to win a little conflict known as World War II, as the...
Fahad HApr 5, 20175 min readFact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]In all honesty, how well do you fact-check your content? Beyond proofreading for spelling and grammar errors, do you check the veracity...
Fahad HApr 5, 20175 min readFact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]In all honesty, how well do you fact-check your content? Beyond proofreading for spelling and grammar errors, do you check the veracity...
Fahad HApr 2, 20178 min readEditorial Calendar Tools and TemplatesEditor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
Fahad HApr 2, 20178 min readEditorial Calendar Tools and TemplatesEditor’s note: Earlier versions of this post ran in 2016 and 2014. We’re publishing this update because editorial calendars continue to...
