
12 Months of Content Marketing Ideas for SlideShare
In his Feb. 2, 2013 article, “24 Top Content Marketing Questions Answered in Less than 140 Characters,” Joe Pulizzi called SlideShare,...

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity
Step 1. Use the Monthly Editorial Calendar work sheet (below) to choose 12 monthly topics, or themes, for the upcoming year. This creates...

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity
Step 1. Use the Monthly Editorial Calendar work sheet (below) to choose 12 monthly topics, or themes, for the upcoming year. This creates...

How 3 Content Levels Can Make for Better Content Planning
In the past few months, we’ve conducted numerous interviews with marketers in order to understand their vision of content marketing. We...

How 3 Content Levels Can Make for Better Content Planning
In the past few months, we’ve conducted numerous interviews with marketers in order to understand their vision of content marketing. We...

How to Embed Outreach into Every Step of Your Content Plan
Outreach is an important part of any content marketing campaign, but even a robust outreach strategy can have lackluster results if it is...

How to Embed Outreach into Every Step of Your Content Plan
Outreach is an important part of any content marketing campaign, but even a robust outreach strategy can have lackluster results if it is...

5 Editorial Calendar Keys to Keep Content Marketing and Publishing on Track
If you had the opportunity to attend Content Marketing World, or if you’ve been following this blog and checking out all of the amazing...

5 Editorial Calendar Keys to Keep Content Marketing and Publishing on Track
If you had the opportunity to attend Content Marketing World, or if you’ve been following this blog and checking out all of the amazing...

The Holy Grail of Globalizing Editorial Planning
Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are constantly...

The Holy Grail of Globalizing Editorial Planning
Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are constantly...

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy
If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the...

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy
If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the...














