Oprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular...

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to be obsessed with metrics that had tenuous or unclear...

Instagram is looking to step up its status as a digital showroom for retailers. The Facebook-owned photo-and-video app has begun a test...

Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...

Snap is going to try to sell people physical goods again, after the boom-then-bust of its video-recording sunglasses, Spectacles. But...

Big brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition...

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this...

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs...

By not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...

in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on...

The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between...

At a very high level, brands can boil this concept down to execution across eight product page components: product title, product...

Conducted in partnership with Walker Sands Communications, the survey found that 85 percent of Amazon Prime members visit Amazon at least...

The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve...

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black...

‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the...

the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...