tanuha2001 / Shutterstock.com Facebook has launched a new “Leave Feedback” tool for users to rate their experiences with businesses whose...

Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...

Amazon is eating the world. Two recent reports illustrate just how much. In her anticipated annual Internet Trends report, released...

As usual, this year’s Mary Meeker report from Kleiner Perkins takes a far-reaching look at internet trends and statistics. A large chunk...

From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major...

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...

announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But...

Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff...

Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product...

Awareness advertising — whether delivered through TV spots, print pieces, online banners, social posts or mobile ads — is a key component...

Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to...

Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the...

Despite their short attention spans, Gen Zs are efficient thinkers who have higher expectations when it comes to their shopping...

The consumer journey — erroneously once described as a linear set of digital interactions with a focused end goal — never existed as it...

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the...

The challenge for brands arises, however, when that customer leaves the physical confines of the store. The 1-to-1 conversation related...

Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within...

According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer retention...